Early Learning Centre
Flow's user research and usability testing helped Early Learning Centre increase online sales by 33%.
The brief: Reinvigorate the Early Learning Centre website to grow the brand and increase sales online.
Flow collaborated with Blue Latitude to redesign the Early Learning Centre website in time for the Christmas season.
The redesign was part of an overall strategy to reinvigorate the Early Learning Centre brand and increase sales online. The new site needed to:
- Provide a positive brand experience.
- Meet a variety of customer needs.
- Build brand loyalty and drive sales across all channels.
- Increase the quality and quantity of customer data captured.
We designed, evaluated and launched a new website in time for the busy Christmas season.
We began with some user experience research on the existing ELC site to find out why it was failing to meet customer needs and what customers wanted from the site.
We used this information to draw up personas representing the most challenging target users for the site, and scenarios of how they would want to use it. This enabled the team to design a concept for the new site that would satisfy the needs of both the customers and the business.
The concept was then developed and refined through a series of iterations. At each stage of the design, feedback was gathered from potential users. This guided the ultimate development of the site's functionality, structure, content and visual design.
ELC achieved 33% growth in online sales within the first year.
The new Early Learning Centre website was successfully launched in time for Christmas. Individual customers are now viewing 21% more toys and spending 19% more on the new website.
