Sony European experience architecture

Complex challenge

Develop a concept for Sony’s European online presence which creates a customer-centric online experience: balance ecommerce and brand communication objectives, and provide a “Sony United” to the customer.

Our elegant solution

An architecture for trust and loyalty. In order to be successful, we defined an approach that would not only create desire for Sony products and the Sony brand, but also make Sony’s online experience as simple, effective and relevant as possible in order to build trust and loyalty from customers.

We evaluated design at each step. Ongoing design and research cycles moved the project from early concepts around brand delivery, through to customer personas and detailed experience architecture.