For many people the internet is as magical as snake charming. It is our job as practitioners to keep this magic alive by enabling great experiences and encouraging people to talk about them.
Categories: Customer experience | Design
There is lots of F: functionality that is. So much so I am wondering if we should rename UX UF, as in User Functionality. Not that there is anything wrong with the F word. It’s great when you have an intuitive online journey. But to my mind that is only half the story. It strikes me that there isn’t enough X in UX.
Categories: Creativity | Customer experience | UXD
Persona development can be contradictory. We use personas to validate and stress-test user journeys, scenarios, navigation models and so on, but we often don’t stress-test the personas themselves to see if they withstand scrutiny.
Categories: User-centered design | UXD
“They say the world has become too complex for simple answers. They are wrong." Ronald Reagan
Behind the scenes, today’s products and services are very complex. The challenge for design teams grows and companies struggle to create the increasingly important illusion of simplicity.
Categories: Experience strategy | User-centered design | UXD
You are a weary business traveler at an international train station. And you have one pressing problem: you are hungry. Luckily, you spot a baguette chain store and decide to take a closer look. Their baguettes look amazing, especially that one on the right; fresh tomatoes and mozzarella in a crusty French baguette.
Categories: Customer experience | Service design
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