Persona development can be contradictory. We use personas to validate and stress-test user journeys, scenarios, navigation models and so on, but we often don’t stress-test the personas themselves to see if they withstand scrutiny.
Categories: User-centered design | UX Design
“They say the world has become too complex for simple answers. They are wrong." Ronald Reagan
Behind the scenes, today’s products and services are very complex. The challenge for design teams grows and companies struggle to create the increasingly important illusion of simplicity.
Categories: Experience strategy | User-centered design | UX Design
You are a weary business traveler at an international train station. And you have one pressing problem: you are hungry. Luckily, you spot a baguette chain store and decide to take a closer look. Their baguettes look amazing, especially that one on the right; fresh tomatoes and mozzarella in a crusty French baguette.
Categories: Customer experience | Service design
It is perhaps fitting that, as we scrambled to the finish line of Playful 11, the last thing we had to do was stack the chairs in Conway Hall so that the ballroom dancing could start on time. Last time I stacked chairs to make way for dancing was at school, at a time when I thought the future was bright, shiny and full of opportunities.
Categories: Creativity | Events | Gaming
Small design nuances (flourishes, if you will) help to define your product and set it apart from your competitors.
Categories: Creativity | Design
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