Analytics are of enormous value to digital marketers but be careful not to lose sight of what your customers actually want, think and feel. An understanding of your customers on this level is needed to drive innovation and inform future strategy, planning and design decision making. It’s not an 'either /or' choice but rather a question of using the right kind of tools for the job.
For many people the internet is as magical as snake charming. It is our job as practitioners to keep this magic alive by enabling great experiences and encouraging people to talk about them.
There is lots of F: functionality that is. So much so I am wondering if we should rename UX UF, as in User Functionality. Not that there is anything wrong with the F word. It’s great when you have an intuitive online journey. But to my mind that is only half the story. It strikes me that there isn’t enough X in UX.
You are a weary business traveler at an international train station. And you have one pressing problem: you are hungry. Luckily, you spot a baguette chain store and decide to take a closer look. Their baguettes look amazing, especially that one on the right; fresh tomatoes and mozzarella in a crusty French baguette.
Few tablet operating systems provide good support for shared use, despite leading to significant problems for users according to Nielsen Norman Group's second study into the usability of iPad apps.
