There have been suggestions that responsive design layouts are the silver bullet to solve the problem of platform divergence, and unify experience of websites across different devices.
Categories: Design | Experience strategy
Analytics are of enormous value to digital marketers but be careful not to lose sight of what your customers actually want, think and feel. An understanding of your customers on this level is needed to drive innovation and inform future strategy, planning and design decision making. It’s not an 'either /or' choice but rather a question of using the right kind of tools for the job.
Categories: Customer experience | Experience strategy | User-centered design
“They say the world has become too complex for simple answers. They are wrong." Ronald Reagan
Behind the scenes, today’s products and services are very complex. The challenge for design teams grows and companies struggle to create the increasingly important illusion of simplicity.
Categories: Experience strategy | User-centered design | UX Design
The importance of creating foundation documents for your personas before rushing to create final presentation documents.
Categories: Experience strategy | User-centered design
What is important about personas and the best way to communicate them varies from project to project.
Categories: Experience strategy | User-centered design
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