Thoughts about design

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Are you developing your design career?

There is a sudden, surprising upsurge in the number of designers extolling the value of code. That’s not to say that designers are arbitrarily acknowledging the beauty of a well-formed operator overload in C++. No, they’re clamouring for courseware for front-end development. Designers want to be developers.

Some lovely code

Tim Caynes

Categories: Design | UX Design

Analytics won’t help you design for the future

Analytics are of enormous value to digital marketers but be careful not to lose sight of what your customers actually want, think and feel. An understanding of your customers on this level is needed to drive innovation and inform future strategy, planning and design decision making. It’s not an 'either /or' choice but rather a question of using the right kind of tools for the job.

 

Photograph of Google Analytics dashboard

Ray McCune

Categories: Customer experience | Experience strategy | User-centered design

Where’s the X in UX?

There is lots of F: functionality that is. So much so I am wondering if we should rename UX UF, as in User Functionality. Not that there is anything wrong with the F word. It’s great when you have an intuitive online journey. But to my mind that is only half the story. It strikes me that there isn’t enough X in UX.

A to B is just F

Christian Barnett

Categories: Creativity | Customer experience | UX Design