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The baguette experience

You are a weary business traveler at an international train station. And you have one pressing problem: you are hungry. Luckily, you spot a baguette chain store and decide to take a closer look. Their baguettes look amazing, especially that one on the right; fresh tomatoes and mozzarella in a crusty French baguette.

 

A lovely picture of a beguette

Jan Srutek

Categories: Customer experience | Service design

Define the problem first

It is easy for designers to jump to conclusions prematurely. After seeing one usability testing session and identifying a flaw in the user interface, it’s tempting to design a solution that seems to fix it. But problems arise if one does not take the time to uncover the underlying issues: are you fixing the problem, or a symptom of the problem?

Define the problem sketch

Jan Srutek

Categories: Design | User-centered design | UX Design