For many people the internet is as magical as snake charming. It is our job as practitioners to keep this magic alive by enabling great experiences and encouraging people to talk about them.
“They say the world has become too complex for simple answers. They are wrong." Ronald Reagan
Behind the scenes, today’s products and services are very complex. The challenge for design teams grows and companies struggle to create the increasingly important illusion of simplicity.
2011 is an exciting year for us at Flow. Last week we announced our merger with Foolproof to create Europe’s largest specialist UX agency. I wanted to explain a little more behind our thinking, and Tom Wood from Foolproof shares his own thoughts on the Foolproof blog.